Privacy policy

Data we collect

This site collects standard analytics data via Google Analytics 4 (page views, session duration, geographic region), Microsoft Clarity (session recordings, scroll depth, click maps), and Meta Pixel (conversion tracking for ad campaigns). We may also collect form-submission data (name, email, property details) if you initiate a study or contact request, that data is transmitted to costsegsmart.com for fulfillment.

How we use it

Analytics data is used to improve the site, identify content gaps, and measure ad performance. Form-submission data is used to fulfill your study request or respond to your inquiry. We do not sell personal data to third parties.

Your choices

You may opt out of analytics tracking via the cookie banner. You may request access to, correction of, or deletion of any personal data we hold about you by emailing [email protected]. Verified requests are processed within 30 days.

State-specific rights

If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) gives you rights to access, correct, delete, and port personal data we process about you, and to opt out of targeted advertising. Contact us to exercise these rights.

Cookies and tracking

This site operates under Google Consent Mode v2 with a geo-aware default determined by the visitor's region:

• EU, EEA, UK, and Switzerland (GDPR): analytics and advertising cookies default to denied. Nothing loads until you explicitly accept on the consent banner shown on your first visit.
• California (CCPA / CPRA): cookies default to granted. You can opt out at any time using the "Do Not Sell or Share My Personal Information" link in the footer.
• Rest of US and other regions: cookies default to granted. The footer's "Cookie preferences" link is always available if you want to opt out.

Regardless of region, we honor the Global Privacy Control (GPC) browser signal — if your browser sends GPC, analytics and advertising cookies are denied automatically and no banner is shown. Vendors: Google Analytics 4, Google Ads, Meta Pixel, Microsoft Clarity.

EU, EEA, UK, and Switzerland (GDPR / UK-GDPR)

If you reach this site from these regions, you have rights to access, rectify, erase, restrict, and object to processing of your personal data, plus data portability and the right to withdraw consent at any time. Submit requests to [email protected]. You also have the right to lodge a complaint with your national supervisory authority. We do not target these markets, but if you reach the site from these regions you'll see an opt-in consent banner and your data won't be processed for analytics or advertising until you accept.

Contact

Privacy questions: [email protected].